There is a very popular new fidget toy, called Needoh. Many people have definitely heard of this recently populated brand and maybe even have a few! These sensory sensations were created by Schylling, a popular toy brand. Schylling originated in 2017 and reached its peak just recently in 2025-2026. These toys started as Fads, and are probably one of the longest Fads ever! Needohs are always sold out. But if someone happens to find them the most likely locations will probably include: Target, Five Below, Walgreens, CVS, Walmart, Content book store and countless other places. This fantastic toy has been so popular that there was a whole shopping phrase included while looking for these toys, called “squishy hunting”.
Needohs are so rare to find that people have had to find alternatives instead, making those squishies gain popularity as well. These great alternatives are also known by their brand names: Squeezy, Speks., Crayola Globbles, JARU, smushers, and even the RMS mystery dumplings. There are also different textures, shapes, sizes, and colors included with squishies. Some brands have even gone as far as to make one of these fidgets in the shape of foam sticks of mini butter, pickles, ducks, cheese, carrots, peaches, strawberries, big butters, grapes, funny faces and even bananas.
The RMS mystery dumplings have probably had the biggest popularity gain thanks to the Needoh craze! RMS has made millions of dollars in retail sales and keeps making more varieties of their dumplings. The newest series being “Golden Ticket Dumplings” which have a golden mystery dumpling. If anyone ends up winning said dumpling, they’ll win a $1,000 five below shopping spree. There is another new sensational series called the “Apple Scented Dumplings”. These dumplings are just as they sound. Right when the tin is opened the customer will be greeted by an apple explosion.
Squishies have become a social status and have been one of the main overconsumption causes these past two years. Although these toys may or may not be an overconsumption cause, whether some people like them or not they seem as if they aren’t going away! Needoh was created for ages 3 and up, people with autism, ADHD, anxiety, and ADD. So next time someone sees a Needoh or RMS dumplings, they should get their hands on one, because they don’t know the next time they’ll see one.
